Somewhat harsh comment my friend. I agree that the brand does, from time to time, exhibit non documented features that result in a less than optimal driving experience. But coincidentally, Jaguars have a word association best summed up by the Japanese, Umami, an indescribable deliciousness. So no matter if your favoured brand (at the moment) is, more reliable, cheaper, faster, more fuel efficient, has more toys etc etc. It will never have the same Umami no matter how hard you try. And heritage plays such a crucial role in this belief, bit like comparing the Square Mile to Canary wharf 😎