I think you have summed up the marketing perfectly there Linas. I think I'm erring to the Samsung phones and android. Saying that my lad and a new colleague at work swears by iPhone. I still cant decide to be honest maybe if your right and Samsung reduce prices i might go there. I at one time was considering that S22 very expensive do i need that ?. I'm also thinking like you do i need the latest and greatest as well. One thing i think should be considered is how long will you get updates for i think the latest Samsung they are saying 7 years don't quote me it might be the Honor. To receive the latest updates i think is a plus. This phone i have now one plus 6 it has done exactly what you say and something starts getting a glitch most notable on mine was the camera i cant tell you how annoying that was, where i work i have many occasions to take instant snaps of wildlife etc. and I've forgot how many times its failed and the chance has gone. I bought a carbon fibre protector and its served me well and the phone is like new if i take it off. The battery is going a bit now but a quick charge gets up very quick. The malware thing there's not a lot they can get from me either but you know i think Google Samsung android etc. are all stepping up for security. Regarding pricing one plus started off cheap and are now in the expensive bracket in the UK. Its not called Rip off Britain for no reason. Yeah Samsung or iphone ithink. Not decided the wife nothing but a Samsung.