Its just a crap advert overall.
The photography is sub-par even for a mobile phone standard. The imagery as you've said is old.
I don't think the modifications really effect the sale of it tbh not the ones it has anyway.
Its also being sold privately the only ones that have sold private have been sold back to dealers, and then relisted for 7k+ more. Lexus obviously wouldn't buy this though due to the modifications, and even when selling privately 30k+ region of cars are hard to shift, no PCP no protection no finance etc.
60k Miles isnt huge for a car of 2016 origin, good MOT data and viewable no advisory to be concerned of. When mine was up for sale at 35k with 41k miles I was getting private offers of no more than 25k, If I could of sold it on finance would of moved it with ease.
Also I do hope the figure starts to flat line at some point, Ive said it before I would love to own another one but for the price they currently list at im buying an LC500 or an R35.