The Lexus brand has worked hard over the past few years to redesign it’s lineup in accordance with a bold new design theme. The ES is now the latest model to receive a full redesign, effectively turning the look into that of an entirely different car: and for the better. The ES offers a refined ride, quiet interior, and a hybrid powertrain if you'd like to add some electrification to your drive. It competes with cars like the BMW 5 Series and Audi A6, and while those models are arguably a bit sportier, neither can match the calming ride of the ES.
Attractive New Exterior Design
The new ES is built on the all-new Global Architecture – K (GA-K) platform, which Lexus engineered to make vehicles more agile, comfortable and striking. There is no doubt that the all-new ES is a visually appealing vehicle, and it is easy to spot even in a long lineup of Mercedes and BMW's. While some people have criticized Lexus for such a daring new design standard, I commend them. Brands must take big risks to set themselves apart from the competition, or risk fading to the middle of the pack. Thanks to the adventurous decisions Lexus has made, the ES stands out with both instant brand recognition and an iconic look… and that's exactly how it should be.
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