Yup, my father would be incensed, for his belief that 'personal privacy was paramount'.
However, the world has changed enormously since the creation of computers and the internet, just as your mobile 'phone provider can track your conversations and your location (and has that history on file too), credit card companies, your bank, PayPal (et Al), your local Council, DVLA, your GP, NHS, HMRC and the Police (for some!) all have instantly recoverable records of all of us.
IF data extraction results in fairer processes, decisions and quotes, and those customers whom, what shall I call it, "cheat the system", are rejected, caught out or disadvantaged. I'm all for that.