An interesting thought on how to define 'luxury'
"Is it that there is no reasonably priced alternative available? You can buy a Seiko watch for £25,000 but also one for £250. You can have a Hublot watch for £25,000 but not £250. Does that make one a luxury brand and not the other?
Similarly, you can spend £200,000 on a new Mercedes and also £30,000, but there’s no new Bentley for the latter price. I’d dare say most people have no idea which £25,000 watch or £200,000 car is the better built or which involves more craftsmanship, but they will know which feels like luxury and which does not."
https://www.autocar.co.uk/car-news/industry/what-differentiates-luxury-car-one-merely-premium