I’m not sure why you think a lot of German owners will be attracted to the ES. I’m currently driving a Mercedes E220, and before that I had a BMW 520.
When I was looking to replace the 520, the GS 300 Executive was on my shopping list. Lexus were offering a 24 hour test drive programme through selected dealers, so I applied to Lexus for a 24 hour drive with Lexus Twickenham. They contacted me, and said that I could come in and they would take me for a test drive. When I mentioned the 24 hour element, they told me they didn’t do that – they hadn’t got enough cars. After a complaint to Lexus, I was contacted by the Dealer Principal who said I should get in touch with him if I had any problems; unfortunately he forgot to offer the test drive. I bought the E Class.
Looking at the ES, I can appreciate that it’s more modern than the GS. I’m not sure the looks attract me; I’m not a great fan of the spindle grille, and it seems more pronounced on the ES than it was on the GS. Other features compared to the GS – it hasn’t got leather as standard, and the satnav screen is a lot smaller. I’m not that concerned about FWD versus RWD; I don’t think executive saloons are bought for their handling characteristics towards the limits, despite what journalists write.
The biggest problem I have is with the price. In most other markets, the ES was traditionally positioned well below the GS, and was seen as a competitor in the next segment down. Reviews of the new ES in Australia compare it with the Mondeo and the Mazda 6, whereas in the UK it seems to be regarded and positioned (by Lexus) as a full replacement for the GS. While it may compete roughly in terms of list price, the discounts and support offered by the Germans are around twice the level of those on the ES, so that’s an extra price hurdle of around £3K - £4K.
So I’m looking at the ES, as I want to move away from diesel, but for the reasons above I’d find it hard to justify.