People overlook, or forget, or just don`t know, that when Lexus introduced the LS into the U.S.A. in the late 80`s, a good number of problems arose and owners complained.
It was how those problems were dealt with that was important. Lexus sent specialised technicians to the homes of each complainant, to address and correct/fix each reported matter.
That was Customer Service that had never been seen before.They cared, because caring can lead to a satisfied customer and a satisfied customer can lead to increased sales.
Not Rocket Science, but fundamentally important. If the basics ain`t right..........................................!