A few things id like to mention:
1) What do you mean by highly customizable? The C350e is only available in Sport trim so actually is not customizable at all. Buyers who are interested in the IS300h F-Sport wont be looking at the Sport Merc C-class as it doesnt hold a candle to the IS F-Sport looks. Its not available in AMG-Line spec and looks pretty "average" in sport spec
2) 7-speed gearbox - its not exactly very smooth. It wont match the IS300h for smoothness.
3) Combined figures of 134.5mpg - id be surprised if it managed to get 50mpg in the real world.
4) Ive driven the C200 AMG Line and the engine isnt exactly very refined. Its too loud and represents a diesel which is a bit odd in all honesty because it could have been much better. I cant imagine how noticeable that engine would be when it kicks in.
5) HOLY PRICE! £38k? Wait till you add options, itd be on £45k with ease. Now the real question is if you want to spend £45k on a car which looks like the basic version to pretty much everyone else out there.
6) I think my dealer mentioned a vibrating accelerator pedal which gets harder to press when the car switches from electric to engine mode. I dont know if he's pulling my leg but isnt that a bit annoying?
1) Things like Headsup display, panoramic sunroof, motorised boot, 360 camera etc.
2) I agree, CVT will probably be smoother.
3) I am primarily interested in the battery only operation of the vehicle. it would be interesting to see how cheaper charging is in comparison to fuel though.
4) I don't think Mercedes will ever have an engine as refined as Lexus do. They'll need to do a heck of a job at insulating the cabin instead.
5) The technology actually interests me more than the car itself which will find its way to the rest of the lineup eventually. I would prefer a similar version of the CLS.
6) Feedback from the peddal; i think it's actually better than looking down to see how 'green' you are driving. Intrusive to some I agree.
The fact that it doesn't come in the AMG trim would be a deal-breaker but I hope it will change with other models. The S500 Plugin hybrid for instance comes in AMG Trim as well.