I test drove both the nx and the new rav4 back to back and found the rav4 noticeably noisier, very disappointing. Nice drive, but quite unrefined.
Or if the two we would have gone for the nx. However with regret as we have had years of trouble free motoring with toyotas, we have actually gone for a petrol volvo xc60, it's lovely to drive, quieter, much cheaper to buy and more comfortable than the nx. Whether we live to regret it in terms of reliabilty who knows. We will definitely look at the new nx when that comes out.