How are you chaps getting on with the book? I am on page 189 and finding it a fascinating read.
I particularly liked this quote on page 123 from Car and Driver on Mercedes Benz (October 2000) (http://www.caranddriver.com/)
"Before Lexus came along, the Germans were riding a reputation of design and engineering infallibility stretching back to the 60's, a myth they lveraged into a monopoly of the luxury car trade. But as happens with monopolists, they become arrogant and complacent, raisingprices to nose-bleed altitudes with impunity and getting by with incremental upgrades of their carsfrom year to year rather than keeping them up to date with timely redesigns."