I stumbled across LOC after I'd had my car for a few months. I really enjoyed the banter on the forums and the fact I could find out more about my IS200 from other owners. Their advice has proved invaluable - especially when I was told to look out for corrossion on the alloys and I was able to get them replaced under warranty.
I decided to join GOLD as I wanted to support the Club. The site takes money to run and maintain and I wanted to do my bit to help. The discounts weren't of major interest as I didn't expect to be able to benefit from them (having a lease car). However, I was pleasantly surprised - I've saved money on a holiday, car insurance, and am planning to take advantage of the discounts on theme parks.
Most, if not all, GOLD members save more than their first years subscription costs in a matter of months, especially if they are modifying their cars in any way. Even if you love your car the way it is and aren't planning any additional enhancements you are still able to make savings unrelated to auto discounts.
I'm in my 2nd year of GOLD membership and will sign up again next year. I think all Forum users should support the Club in this way, it's a small price to pay for the wealth of information available.