yes, 13-14 mpg is a tad low even in the cold and driving around town. I assume your GS is the same as mine was and the mpg resets everytime you fill up. If you fill up when the engine is cold the average starts very low and, in my experience, stays low - very low. I know it sounds like nonsense but if you fill up with a warm engine prior to a decent run then the average starts high and stays high - well highish.
Keeping the car in the garage makes a huge difference this time of the year.
The good thing is that petrol is relatively cheap these days.