This has been discussed in another thread - how much success selling on LOC?, but I thought it appropriate to open this out for others, should they wish to comment.
In my view, advertising on the forum should be free of charge. There are enough people including main dealers, insurance companies, Ebay, autotrader etc trying to get their hands in our pockets without being charged on our own forum. BMW, Jaguar, Audi forums et al do not charge to advertise, are they looking after their members better? A forum should be run be enthusiasts, for enthusiasts. In practical and economic terms, charging to advertise also makes no sense.How much revenue does it bring in? The last car advertised on LOC was in February of this year. The posts in the for sale section do not even appear as they have all timed out, they are so old. i never even look on there to see what is available.
If advertising is free it would result in less moderation as fewer "inferior non Gold members" would have the gall to mention that they have a car for sale in the wrong forum. A lot more ads would definitely appear in the for sale section, for cars and parts, this would stimulate a lot more interest, a lot more traffic from external visitors. It is simple commercial sense, and would provide a useful resource for those who participate in the forum. It would increase the likelihood that cars are passed from one genuine enthusiast to another, would make parts much easier to find, keeping some cars on the road and out of the scrapyard or banger racing track. It would also reduce friction on the forums and the apparent sense of superiority felt by some Gold members (and tempting as it is, that is not a euphemism). For those who want to pay a membership fee, having worked out cost vs benefit, that is fine. I do not use theme parks, and for me, it is not worth it.