Great Ad

jonthebarber · April 20, 2003

don`t you think the new tv ad for the honda accord is fantastic (the one with all the bits of car parts in a domino effect)

Parthiban · April 20, 2003

yeah i thought it was wicked too

wonder if all that stuff does actually work

jonthebarber · April 20, 2003

bet ya if they used lexus parts it would be a lot more fluid .

Geoffers · April 20, 2003

There was a write up about it in the paper.

Apparently, they are all Accord parts, some with added weights to balance. (The tires going up the ramp has very heavy weights in for example.)

Alledgedly, no animination or computer generated tricks. Six million quids worth of advert, the full version lasting 2 minutes.

ricky_is200 · April 21, 2003

I saw this advert on sky the other day and it said press the red (interactive) button to order the DVD showing the making of the advert. I did so hopefully it will be with me soon!

Steve · April 21, 2003

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I moved this thread because it was in the IS200 section..

As it is not Lexus related I moved it to general chat.

Please can everyone be sure to post threads in the correct category please.

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Yes I saw the advert tonight.. was really good.

UltraViolet · April 21, 2003

Someone not reading my earlier posts.... :P We met with the advertising agency the Friday before this ad was first shown during the F1 on the Sunday ..... no CGI - all real .... over 600 takes to get it in one - they could have done sections and cut together - but no - they had to get the whole sequence in one filming!!!

Very clever - and certainly has got a lot of people talking about it. Even in the pub (during soccer match) - the whole pub goes quiet while people watch. Great idea! Certainly better than the usual car driving across a beach type thing....

Innovation. Think differently. New solutions. All part of the Honda Ethos.

The car aint bad either. :D