Just Bought A Book...

[Kazi]

Probable sad I know, but I do enjoy a good read, especialy when it's business related. I have jsut bought a book from amazon.co.uk.

Its called as you cn guess " The Relentless Pursuit by C. Dawson" and is basically the success story Toyota/Lexus have had since the launch of their premium brand.

Just wondered if anyone else had read the book and what they thought to it?

If not, i'm sure i'll keep you posted with any interesting points and facts etc.

:winky:

[squarehead]

I've read it, there was a thread on here a while agon when the book was doing it's rounds, I thought it was very good, especially the IS200 section!

[Bob King]

I also have a copy, got it off amazon last year, bit hard going but all the lexus history facts are in there :) .

[Monster-Mat]

yep, was bought it buy the club members at JAE 1, both Steve and myself received a copy

[PhoneDrome]

So, if you ended reading "The Relentless Pursuit" you should go on with this: LINK

Perhaps you change your life and thinking after reading it.

[MyronAub]

Probable sad I know, but I do enjoy a good read, especialy when it's business related. I have jsut bought a book from amazon.co.uk.

Its called as you cn guess " The Relentless Pursuit by C. Dawson" and is basically the success story Toyota/Lexus have had since the launch of their premium brand.

←

*** help this country if it ever becomes "sad" to read a book!

Thanks for the heads up, just ordered it from amazon.

"story will explain how the Japanese giant went from zero to 25 per cent share of the luxury car market in the space of only ten years"

Humph, and there's me thinking I was buying something exclusive. :P

Seriously though, 25% market share in 10 years, isn't that something to aspire to!