New Toyota Brand above Lexus

[Barry14UK]

Anybody else read or know anything about this? https://www.forbes.com/sites/peterlyon/2024/01/21/toyota-creates-ultra-luxury-brand-above-lexus-and-its-called-century/

[talaipwros]

That would explain the slow decline in Lexus quality.

[Spock66]

I think it would be a very low volume niche brand, probably like Mercedes / Maybach.  The target market is probably not the UK / Europe, most likely Asia and US.

[Sybaris]

unless they fix the canbus issue I don't think they will sell many in UK

[ColinBarber]

1 hour ago, Sybaris said:

unless they fix the canbus issue I don't think they will sell many in UK

It's fixed in all newly developed vehicles.

[Sybaris]

On 7/23/2024 at 8:44 PM, ColinBarber said:

It's fixed in all newly developed vehicles.

Then they can get off their backsides and fix the older vehicles and reduce insurance premiums